Overfuel Partners with On.Page to Identify Anonymous Website Shoppers
Overfuel's dealership website platform will integrate On.Page's visitor identification and re-engagement technology to target shoppers who leave without converting.
Overfuel, a provider of dealership website and digital marketing solutions, has announced a strategic partnership with On.Page. This collaboration aims to embed On.Page's technology directly into the websites managed by Overfuel.
The integration will enable car dealerships using Overfuel's platform to identify anonymous visitors to their websites and re-engage them through various marketing channels. The objective is to capture a significant portion of website traffic, which Overfuel states represents up to 97% of shoppers who depart without completing a purchase.
This move by Overfuel is intended to enhance the conversion rates for its dealership clients. By identifying previously unknown website visitors, dealerships can implement targeted strategies to bring potential customers back to their sites or engage them through other communication methods.
On.Page specializes in identifying website visitors who do not convert and provides tools for subsequent engagement. The partnership is set to commence immediately, allowing dealerships to leverage this enhanced capability.