Pacsun Sponsors Selena Gomez's Rare Impact Fund Benefit for Youth Mental Health
Fashion retailer Pacsun has sponsored Selena Gomez's fourth annual Rare Impact Fund Benefit, contributing to over $2 million raised for youth mental health initiatives since 2024.
Los Angeles – Pacsun, a fashion retailer focused on youth culture, served as an official sponsor for Selena Gomez's fourth annual Rare Impact Fund Benefit held on October 14, 2026, at the Hollywood Palladium. The event aimed to raise funds and awareness for youth mental health.
This sponsorship marked Pacsun's third year supporting the annual benefit. Through its partnership with the Rare Impact Fund, which began in 2024, Pacsun has helped generate over $2 million for the organization. The Rare Impact Fund works to expand access to mental health services and education for young people globally.
During the event, Pacsun provided attendees with an exclusive first look at its upcoming Rare DNM Edit holiday collection, set to launch on October 29. The collection preview aimed to connect fashion with self-expression while reinforcing the commitment to mental health resources.
The evening's program included remarks from Selena Gomez and Rare Impact Fund President Elyse Cohen, hosted by Sean Hayes. Performances by Bella Kay and Leon Bridges also took place. The event also introduced the inaugural Katherine Short Legacy Award.