Pacsun's Summit Explores Trust Sources for Generation Z

Apparel retailer Pacsun held its second annual Purpose Summit on September 24 at Soho House's Little Beach House Malibu. The event convened creators, executives, cultural leaders, and young voices to discuss forces shaping the next generation.

The summit centered on a new youth report detailing trust among Generation Z. Discussions moved beyond influencers and AI, exploring the entities and individuals that young consumers genuinely rely on.

Conversations at the event were organized around Pacsun's four founding pillars: fashion, sport, art, and music. The aim was to foster dialogue on key issues relevant to younger demographics and their sources of information and credibility.

Pacsun uses its Purpose Summit series to engage in conversations about significant societal topics and strengthen its connection with its customer base. This year's focus highlighted the evolving landscape of trust for young consumers.