Pangram targets AI-generated content online
Brooklyn-based Pangram Labs has developed technology to identify AI-generated content. The company recently raised $9 million in funding to expand its detection capabilities.
Pangram Labs, a Brooklyn-based technology company, has launched a tool designed to identify artificial intelligence-generated content across the internet. The company's browser extension and web service aim to reveal when text, images, or videos have been created by AI, offering users a way to distinguish between human-created and machine-produced material.
Pangram's technology diverges from earlier AI detection methods, which often incorrectly flagged human writing as AI-generated. Instead, Pangram focuses on identifying the specific characteristics of AI-produced content. The company employs a unique approach where its models are trained to recognize how AI detection commonly fails, a method that has reportedly led to success in independent testing.
Max Spero, Pangram's co-founder and CEO, emphasizes the necessity of accurate AI detection for enabling individuals to express dissatisfaction with AI-driven content. "If you don’t have an accurate AI detector, then there’s no way to express displeasure that somebody else is sending you AI content," Spero stated. He positions Pangram as a tool to help safeguard human expression.
Pangram Labs secured $9 million in a funding round led by Menlo Ventures in July. The capital is intended for the company's expansion into detecting AI-generated images and videos. Pangram has already partnered with platforms such as the newsletter service Substack and the news credibility rating service NewsGuard, and its technology is also being used to scrutinize student essays.