Pantum Technology Expands European Market Strategy at IFA 2026

Pantum Technology made a significant presence at IFA 2026 in Berlin, presenting its expanded product portfolio designed for the global market. With 16 years of development, the company has increased its product range and global sales network, now covering over 110 countries and regions.

The company unveiled the MT310W, a new ink tank printer aimed at home and small office users, featuring OTG direct printing and a continuous ink refilling system for cost-effective color printing. Also highlighted was the new AI-assisted printer, the BM2320NW, designed to bring intelligent features into daily printing tasks. Pantum also showcased its A4 printer lineup, including the Elite Pro Series and the Vibrant Series.

Pantum is enhancing its Managed Print Services (MPS) capabilities through in-house development of its PiPME MPS software and strategic partnerships. These efforts aim to provide efficient device management and support for enterprise clients and partners.

In addition to A4 printers, Pantum introduced two new A3 color laser printers: the CM230ADN and CM420ADN. These models are targeted towards medium to large workgroups and public sector organizations, offering features such as high paper capacity and a 7-inch color touchscreen.

Pantum operates six R&D centers and three manufacturing sites, having achieved the highest global sales growth rate for laser printers for seven consecutive years. For the European market, the company has established local teams and offices to manage warehousing, logistics, and comprehensive after-sales services.