Parfums Christian Dior releases new J’adore marketing campaign
LVMH-owned Parfums Christian Dior has debuted a new promotional film for its J’adore fragrance, featuring musician Rihanna.
Parfums Christian Dior, a subsidiary of luxury conglomerate LVMH, has launched a new campaign for its J’adore fragrance line. Directed by filmmaker and photographer Steven Klein, the production features artist Rihanna as the lead protagonist.
The campaign imagery and film, shot at the Palace of Versailles, showcase costumes designed by Maria Grazia Chiuri, the creative director of Dior’s womenswear. This initiative coincides with the 25th anniversary of the fragrance, which remains a cornerstone of the brand’s perfume portfolio.
The partnership highlights LVMH’s continued focus on high-profile talent to maintain market visibility for its heritage beauty products. The company aims to reinforce the brand's identity through this latest collaborative effort.