Paris Baguette launches first drive-thru location in Oklahoma
Paris Baguette has expanded its North American footprint with the opening of its 346th café, marking the introduction of the company's first drive-thru service model.
Paris Baguette opened its 346th North American location in Moore, Oklahoma, on November 3, 2026. This site represents a shift in the brand's operational strategy, as it is the first facility in the chain to offer a drive-thru service window alongside its standard bakery café model.
Historically, the brand has focused on sit-down café environments. The integration of a drive-thru indicates an attempt to capture a larger share of the convenience-driven market, aligning the company with competitors in the quick-service restaurant sector that rely on vehicle-based transaction volume.
This opening follows a broader trend of bakery chains adapting physical store layouts to accommodate increasing consumer demand for speed and accessibility. The Oklahoma location serves as a pilot for the company to evaluate whether the drive-thru model will be replicated in future expansions across the North American market.