Patreon changes algorithm to boost smaller creator discovery
Patreon is updating its discovery algorithm and introducing over 30 new tools to help smaller creators gain visibility on the platform. The company aims to enhance user experience and address industry challenges.
The online platform Patreon has announced significant changes to its service, including updates to its discovery algorithm and the introduction of over 30 new or improved tools for creators and fans. CEO Jack Conte stated the aim is to build a better network and a better internet.
In a detailed blog post, Conte outlined the changes, asserting that the current version of the web has failed its promises to creators and fandoms. He positioned Patreon as an attempt to be a better example of an online platform that supports creative work and community, contrasting it with broader industry practices criticized for diminishing creator value.
The updates specifically focus on improving the discoverability of smaller creators. The algorithmic adjustments are intended to help new and smaller players reach a wider audience, potentially fostering their growth and engagement on the platform.
Beyond discoverability, Patreon is also investing in enhancements to the platform's performance, security, and overall user experience. The company noted that not all of the over 30 planned features might be fully rolled out to users, but the emphasis is on continued service development.