Patrón Tequila Launches Agave Masters Advocacy Program
Patrón Tequila has launched the Agave Masters™ global program, offering WSET accreditation for agave spirits. The program is open to all industry professionals and aims to elevate knowledge in the sector.
Patrón Tequila has introduced Agave Masters™, a global program designed to elevate standards within the agave spirits industry. The initiative aims to foster greater knowledge and appreciation for agave-based distillates worldwide.
The program is free to join and accessible to all professionals in the field, from bar staff to spirits experts. A key feature is the world's only WSET accreditation dedicated exclusively to agave spirits, providing participants with specialized training and formal recognition.
Launched in Hamilton, Bermuda, on September 15, 2026, the Agave Masters™ program reflects Patrón's commitment to promoting quality within the premium spirits market. This initiative extends the company's focus beyond tequila to encompass the broader category of agave distillates.
By offering this comprehensive educational pathway, Patrón Tequila seeks to enhance expertise and raise the overall quality benchmarks for agave spirits globally. The program encourages a deeper understanding and professional development within the sector.