Paul Rapacioli discusses the battle for Sweden's reputation

Paul Rapacioli, CEO and founder of The Local, an English-language news outlet focused on Sweden, has shared insights into the challenges of managing Sweden's international reputation. Rapacioli's commentary addresses the process of responding to and countering fabricated news articles that target the country.

The interview originates from Axfoundation's 2017 seminar titled "Människans Natur" (Human Nature), which focused on the theme "Sanning och konsekvens" (Truth and Consequence). The event took place on October 10, 2017, at Fotografiska, a contemporary art museum in Stockholm.

Rapacioli's perspective sheds light on the complexities of navigating a media landscape where factual reporting faces significant challenges. Axfoundation, a foundation that supports societal development and research, organized the event as part of its broader commitment to fostering informed public discourse.