Paulig and Einride Electrify Long-Haul Tortilla Transport in Sweden
Paulig is electrifying a 415 km food transport route in Sweden with technology firm Einride, aiming to reduce annual emissions by approximately 430 tonnes of CO₂. The route supports deliveries from its Landskrona bakery to its Kungsbacka distribution center.

Food company Paulig has partnered with technology firm Einride to electrify a significant 415-kilometer food transport route along Sweden's west coast. The route facilitates deliveries from Paulig's Landskrona bakery, where 400 million Santa Maria tortillas are produced annually for the Nordic and Baltic markets, to its distribution center in Kungsbacka.
The initiative is projected to cut annual carbon dioxide emissions by approximately 430 tonnes. This effort is part of Paulig's broader sustainability objective to reduce emissions across its global value chain by 42% by 2030. Overall, Paulig's logistics operations contribute around 50,000 tonnes of CO₂e annually, with road transport accounting for roughly 40,000 tonnes.
The operation utilizes three electric trucks with trailers, supported by charging infrastructure installed along the route. This project demonstrates the viability of electric freight for high-volume, long-distance logistics, an area previously considered challenging. While the 430-tonne reduction represents a fraction of Paulig’s total logistics emissions, it serves as a crucial pilot for scaling similar solutions across its network.
"Transport is a significant part of our climate impact, and electrifying long-haul transport is a concrete step in reducing emissions across our value chain," stated Thomas Panteli, SVP of Supply Chain and Sourcing at Paulig. Roozbeh Charli, CEO of Einride, added, "Electrifying long-haul freight used to be a hard problem. This partnership proves it isn't anymore," highlighting that food companies can now decarbonize their supply chains without compromising cost or performance.
This electrification follows other emission-reduction steps taken by Paulig, including electrified road transport in Sweden and Belgium, and a 40% reduction in sea freight emissions for green coffee and spices. These initiatives align with Paulig's long-term goal of achieving net-zero emissions by 2045.