Paulig Invests in AI Startup Improvin' for Emission Reductions

Helsinki – Paulig's venture capital arm, PINC, has invested in Swedish startup Improvin'. The company provides an AI-powered sustainability performance platform that enables food and beverage companies to measure and reduce emissions in their primary production and improve biodiversity with their suppliers.

The investment supports Paulig's objective to foster a food culture that benefits both people and the planet. Many food and beverage companies face significant challenges in measuring and verifying indirect emissions, known as scope 3, which account for approximately 90% of their total carbon footprint. The European Union's Corporate Sustainability Reporting Directive (CSRD), which entered into force in January 2023, will also mandate value chain emissions reporting.

"Improvin's platform simplifies a complex task through automatic satellite data and user-friendly interfaces," said Marika King, Head of PINC. "We tested the platform with some of our wheat suppliers, and they found it to be the best they have encountered." This positive feedback contributed to Paulig's investment decision.

Improvin's platform connects food and beverage companies, processors, and farmers, facilitating the measurement, reporting, and reduction of greenhouse gas emissions across value chains at scale. The startup has already established collaborations covering over 500,000 hectares and 10,000 farmers in Sweden and other European regions.

"We support the food and beverage industry in their sustainability efforts by providing a platform that handles the heavy lifting of measurement and reporting," stated Niklas Wallsargård, CEO and founder of Improvin'. He added that the investment will fuel the company's expansion across Europe.

Improvin's technology combines the scalability of remote sensing with the precision of growers' inputs, allowing customers to obtain verified Scope 3 calculations traceable to land management units without manual data collection.