Pennsylvania Enacts Mandatory Disclosure Law for AI-Generated Advertising
Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, mandating labels for all media significantly altered or produced by artificial intelligence.
Pennsylvania has become one of the first U.S. states to formalize disclosure requirements for content created with artificial intelligence. Under the new Artificial Intelligence Deceptive Advertising Act, any advertisement featuring imagery, video, audio, or text modified by AI must carry a clear notification.
The legislation applies broadly to commercial media, encompassing everything from large-scale corporate television campaigns to localized promotional materials. The mandate requires the disclosure to match the medium of the advertisement, ensuring the label is visible or audible alongside the primary content.
This move by Pennsylvania lawmakers reflects a growing legislative trend to curb deceptive practices as generative AI tools become more prevalent in marketing. The act establishes a regulatory framework aimed at increasing transparency for consumers across the state.