PepsiCo Uses Data and App to Support Small Shops in Mexico
PepsiCo is leveraging data and digital tools, such as its MiNegocio+ app, to help small shops in Mexico enhance customer service and business growth.
PepsiCo has deployed data-driven solutions and digital tools, including the MiNegocio+ application, to support small retail businesses in Mexico City. The initiative aims to improve shop owners' ability to serve customers around the clock and foster business expansion.
Mexico City, with over nine million residents and numerous communities, relies on small, independent shops for product distribution. These business owners, like many small entrepreneurs globally, work continuously to meet customer needs.
The MiNegocio+ app provides shopkeepers with real-time insights, enabling them to place orders at any time. The platform also recommends products by anticipating local consumer demands, helping businesses optimize their inventory.
This digital support allows PepsiCo's sales teams to shift their focus from routine order taking to offering strategic advice and delivering greater value to businesses, extending from Mexico City across Latin America and to global markets.