PerformLine Launches AI-Powered Marketing Compliance Scanner
PerformLine has released its AI-powered Pre-Publication Scanner to review marketing assets before they are published. The tool identifies potential violations of regulations and brand guidelines.
Morristown, New Jersey – PerformLine, a provider of marketing compliance technology for regulated industries, has launched its Pre-Publication Scanner. This AI-powered tool analyzes marketing assets, including text and imagery, prior to publication to ensure adherence to regulatory requirements and brand guidelines.
The manual review process for marketing creative has become a bottleneck for many compliance teams. As marketing teams produce more content across more channels, manual review struggles to keep pace. Issues discovered after publication can lead to higher costs for takedowns, rework, and remediation.
The Pre-Publication Scanner evaluates marketing materials against applicable regulations and brand standards in a single pass. It provides a compliance score, identifies specific violations with explanations, and suggests compliant rewrites. The tool also assesses images and the prominence and placement of required disclosures.
According to CEO Chris Calhoun, the scanner brings "real intelligence" to the review process. CTO Bogdan Arsenie stated that the models are grounded in each client's specific compliance standards, ensuring accurate and relevant findings, unlike generic AI tools.