Pernia Pop Up Shop Reports 52% Wider Net Loss Ahead of IPO
Pernia Pop Up Shop's parent company, Purple Style Labs (PSL), posted a net loss of ₹285.4 crore for FY26, a 51.5% increase from the previous year. Revenue grew 14% to ₹557.8 crore.
Purple Style Labs (PSL), the parent company of Pernia's Pop-Up Shop, reported a consolidated net loss of ₹285.4 crore for the fiscal year ending March 31, 2026. This marks a 51.5% widening of the loss compared to ₹188.4 crore in the prior fiscal year.
Operating revenue for the period increased by approximately 14% to ₹557.8 crore from ₹489.9 crore in FY25. Including other income, total income rose 14.8% to ₹567.1 crore.
The luxury fashion platform saw its gross merchandise value (GMV) increase by 23% year-over-year to ₹721.6 crore. However, the contribution of international GMV declined to 20.3% from 28.38%, with US GMV falling from ₹97.4 crore to ₹76.8 crore, despite a new store opening in New York.
Total expenses for PSL increased by 31% to ₹734.5 crore. Key cost drivers included purchases of stock-in-trade, which rose 15.6% to ₹349.8 crore, and depreciation and amortization expenses, which more than doubled to ₹100.7 crore. Employee benefit expenses also saw a 23.9% increase to ₹82 crore.