Pernod Ricard Adds Beefeater 0.0% to Alcohol-Free Portfolio
Pernod Ricard has launched Beefeater 0.0%, an alcohol-free version of its popular gin brand. The new offering expands the company's range of non-alcoholic spirits in response to growing consumer demand.
Pernod Ricard has introduced Beefeater 0.0%, adding an alcohol-free option to its well-known gin brand. This launch is part of the company's strategy to enhance its portfolio of non-alcoholic beverages, catering to evolving consumer preferences.
The Beefeater 0.0% is designed to replicate the flavor profile of the original Beefeater London Dry Gin, featuring notes of citrus and juniper. The spirit utilizes the same natural essences as its alcoholic counterpart, aiming to deliver a balanced and refreshing taste experience without alcohol. The product will initially be available in Spain.
Pernod Ricard has been active in the non-alcoholic sector since 1982 and is investing to strengthen its position in this growing market. In autumn 2023, the company opened a new production line in Thuir, France, dedicated to the global development and manufacturing of its alcohol-free spirits.
This expansion aligns with Pernod Ricard's commitment to offering consumers a wider choice of high-quality alternatives. The company already features other non-alcoholic products such as Ceder's and Seagram's 0.0% within its brand portfolio.