Pernod Ricard adds "not for minors" logo to bottles three years early

Pernod Ricard has announced it will introduce a "not for minors" pictogram on all its products starting this year, three years ahead of its initial 2024 target. The company was a pioneer in 2007 by adding a "no pregnant women" label to its bottles.

The spirits producer's commitment to responsible consumption is structured around three key pillars: employee and partner training, combating underage drinking and binge drinking, and leveraging digital tools to promote responsible consumption. Internally, Pernod Ricard has launched a MOOC (Massive Open Online Course) to educate its workforce on the dangers of excessive alcohol use.

Furthermore, through its "Responsible Party" initiative with Erasmus Student Network, the company aims to educate young adults on responsible drinking. Launched over a decade ago, the program has reached approximately 450,000 students across 32 European countries, with a goal to impact one million young adults by 2030. A digital version was deployed during the pandemic, reaching over six million people.

Pernod Ricard also backs the "-18 years, I control" program, which provides e-learning for cashiers in the retail sector to ensure compliance with laws prohibiting alcohol sales to minors. These initiatives highlight the company's dedication to fostering responsible consumption habits and mitigating societal risks associated with alcohol.