Pernod Ricard Introduces Lower-ABV Beefeater Spirit Drink in Spain

Pernod Ricard has introduced Beefeater Light, a 20% ABV gin-inspired spirit drink, for the Spanish market, Beefeater's largest global territory. The new offering is based on the brand's signature nine-botanical London Dry Gin recipe.

The launch aims to meet growing consumer demand for lower-alcohol and no-alcohol alternatives. In Spain, 54% of consumers are reportedly reducing or considering reducing their alcohol intake for a more balanced lifestyle.

Beefeater Light is crafted using the same botanicals as the original Beefeater London Dry and is overseen by Master Distiller Desmond Payne MBE. It aims to provide the characteristic Beefeater taste with half the alcohol content.

The product is being released with updated packaging designed with sustainability in mind, targeting significant annual plastic savings. The new bottle shape is inspired by London heritage and facilitates pouring.

Beefeater Light will be available in Spain from January 2021. It is recommended to be served like a classic Beefeater & Tonic, mixed with premium tonic water, ice, and garnished with lemon and orange wheels.