Personalized Nutrition Market Projected to Reach $37.3 Billion by 2030
The global personalized nutrition market is forecast to reach $37.3 billion by 2030, growing from $14.6 billion in 2021. The market is expected to expand at a CAGR of 11.48% from 2022 to 2030.

The global personalized nutrition market is projected to reach $37.3 billion by 2030, expanding from $14.6 billion in 2021, according to Allied Market Research. The market is anticipated to grow at a compound annual growth rate (CAGR) of 11.48% between 2022 and 2030.
Factors driving this growth include increasing health awareness, the rise of digital health solutions, and an aging global population. Personalized nutrition, which tailors diet recommendations based on individual genetics, lifestyle, and microbiome, is seeing increased demand from both healthy consumers and patients.
The market is segmented by product type, application, and end-use. In 2021, the active measurement segment for product type, standard supplements for application, and direct-to-consumer for end-use were the leading categories. The Asia-Pacific region is expected to exhibit the fastest growth over the forecast period.
Key players identified in the report include BASF SE, DSM, Herbalife Nutrition, and Amway. The research analyzes growth drivers, restraints, opportunities, and the roles of major companies shaping the personalized nutrition landscape.