Peter Morlor Appointed Sales and Business Development Manager for Ford F-150 in Europe

Hedin US Motors has appointed Peter Morlor as its new Sales and Business Development Manager for Europe, aiming to enhance its strategy and presence for the Ford F-150 model. Morlor will lead efforts to further develop the business strategy and strengthen the F-150's market position across the continent.

Morlor brings over 20 years of experience from the automotive industry, with a strong background in business development and sales. His previous roles include CEO and Country Manager for AGT Europe Automotive Import, and founder of SRT Center and Pickup Center STHLM.

"I am incredibly pleased to join Hedin US Motors and have the opportunity to work with such an iconic vehicle as the Ford F-150," Morlor stated. He described the F-150 as a unique vehicle that combines lifestyle and functionality in a way few other cars do. "I look forward to optimizing our business model and ensuring continued strong development in the European market."

Hedin US Motors currently distributes the Ford F-150 in ten European markets and plans to launch a new generation of the pickup in 2025. Acting CEO Simon Broström highlighted Morlor's experience in building strong dealer networks and streamlining operations as a significant asset for the company's growth.