Pharma Deutschland Committee Discusses Self-Medication and Pharmacy Future
Pharma Deutschland's Market and Self-Medication Committee met in Hamburg to discuss the state of the self-medication market and the future of pharmacies. The meetings addressed societal challenges and the upcoming pharmacy reform.

The Market and Self-Medication Committee of Pharma Deutschland e.V. convened in Hamburg on June 18-19, 2026, to discuss the current landscape of the self-medication market. Key topics included the present situation of pharmacies and their future opportunities in light of societal challenges and the planned pharmacy reform.
The committee's strategic ambition, centered around self-medication, aligns with the theme of Pharma Deutschland's Self-Medication Summit scheduled for September 23, 2026, in Berlin: "Selbstverständlich Selbstmedikation" (Self-Medication as a Matter of Course).
Discussions also featured an exchange with pharmacist Heike Gnekow, chairwoman of the BVVA, who shared her insights on the role and challenges facing pharmacies. The gathering provided a forum for in-depth dialogue on critical issues affecting the sector.
The upcoming summit in September will bring together industry stakeholders to further explore the significance of self-medication and the development prospects for pharmacies in Germany.