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Phil Hoffmann Travel Grows to Over 160 Staff

Phil Hoffmann Travel, a South Australian travel agency, now employs over 160 staff and operates nine branches.

15 June 2026
Phil Hoffmann Travel Grows to Over 160 Staff

Phil Hoffmann Travel, a travel agency based in South Australia, has expanded its workforce to over 160 employees and now operates nine branches.[BR]The company began on Gordon Street in Glenelg in 1990 with founder Phil Hoffmann and two staff members. While Hoffmann's initial goal was to have only five employees, the business has grown into a significant player in Australia's travel industry.[BR]Currently led by major shareholder and CEO Peter Williams, along with COO Michelle Ashcroft, the company has secured 13 national awards. Its stated goal is to be the premier travel employer in Australia.[BR]Phil Hoffmann Travel has built a reputation for personalized service, expertise, and product offerings. The agency opened Australia's first dedicated cruise center over 30 years ago and continues to provide unique escorted group programs for the South Australian market.[BR]The company also demonstrates community involvement by sponsoring over 50 charities and offers Italian cooking and language classes.

Original source: pht.com.au