Phil Schiller Steps Down From Apple App Store and Events Leadership
Phil Schiller, a long-time Apple executive, is relinquishing his leadership roles for the App Store and Apple's product launch events. He will continue as an Apple Fellow.
Phil Schiller, a veteran Apple executive, is stepping down from his leadership positions overseeing the App Store and the company's product launch events. Schiller, who first joined Apple in 1987 and returned with Steve Jobs in 1997, will continue in his role as an Apple Fellow, focusing on unspecified projects.
His departure from these key operational roles is seen within Apple as a significant step towards eventual retirement. The leadership of the App Store will now fall under Eddy Cue, who heads Apple's services division. This transition is part of ongoing organizational adjustments at the technology giant.
Responsibility for Apple's events has been transferred to Nola Weinstein, who has served as Schiller's deputy in this capacity since 2023. Weinstein will report to Kristin Huguet Quayle, Apple's Vice President of Communications and Public Relations. These changes signal a shift in how Apple manages its digital storefront and public product introductions.