Pikl CEO Louise Birritteri Named Among Ambitious Business Leaders

Pikl, a technology firm focused on revenue growth for the travel sector, announced that CEO and Founder Louise Birritteri has been named as a 'One to Watch' in The LDC Top 50 Most Ambitious Business Leaders program for 2026.

Birritteri founded Pikl to address a gap in protection for the short-term rental market, developing insurance-enabled business models that allow property management companies (PMCs) to offer flexible cancellations. This approach aims to convert potential lost revenue into growth opportunities for PMCs.

The company has expanded from a niche insurer to a global growth enabler, reporting 7x growth from 2024-2025. Pikl currently holds a 20% share of the UK market, partners with major global PMCs, and has facilitated up to 2.1x revenue growth for its partners. Gross written premium growth from PMCs reached 2,024% between 2023 and 2025.

The LDC Top 50 program, a collaboration between private equity investor LDC and The Times, identifies leaders with significant achievements and ambition. Birritteri's recognition highlights Pikl's market impact and its strategy of leveraging risk understanding to drive business expansion.