Pinterest Advertising Costs and Specifications Detailed by Epidemic Sound

Epidemic Sound, a company focused on music licensing, has published a guide detailing how to effectively use advertising on the Pinterest platform.

The guide outlines various Pinterest ad formats, including standard ads and shopping ads. It provides specifications such as file types, aspect ratios, and character limits for ad titles and descriptions, aimed at helping businesses create visually appealing paid content.

According to Epidemic Sound, Pinterest advertising offers lower average costs compared to platforms like Instagram, making it an attractive option for businesses. The platform is highlighted as particularly effective for retail brands, as users engage with content with a clear intent for discovery and purchasing.

The report states that Pinterest users are seven times more likely to consider the platform their most influential for purchase decisions. Retail brands specifically can see double the return on ad spend compared to other social media channels, according to the guide.

The guide emphasizes the critical role of visual content on Pinterest and also explores the use of video ads as a dynamic way to engage potential customers.