Pipeline360 Expands B2B Demand Offering with Connected TV

Pipeline360 has expanded its managed Ads360 solution to incorporate connected TV (CTV) advertising, paid social media, and site signals. The update aims to provide businesses with a unified, end-to-end platform for managing B2B demand generation without the need to learn new systems.

The expansion integrates CTV advertising, a channel increasingly utilized for reaching specific business audiences through smart TVs and streaming devices. This allows for more targeted campaigns and a broader reach within the B2B market.

Additionally, the enhanced Ads360 solution offers improved capabilities for account-based advertising (ABM) and the utilization of site signals. These features enable businesses to better identify and engage with potential corporate clients based on their online behavior and expressed interests.

Pipeline360 positions itself as a partner for B2B companies seeking to streamline their marketing and sales efforts. By offering an integrated and managed service, the company intends to reduce the technical burden on its clients, allowing them to focus on core business objectives.