Piri Piri Launches First Food Truck in Montreal
Restaurant chain Piri Piri has launched its first food truck at Premium Outlets Montréal. The new format expands the brand's reach as it grows to 17 locations.
Piri Piri, a growing restaurant brand, has introduced its first food truck, located at Premium Outlets Montréal in Mirabel. This launch marks a new operational format for the company.
The food truck opening coincides with Piri Piri reaching a total of 17 locations. The company also has plans for further expansion, with additional openings anticipated across Quebec and Ontario.
This mobile unit provides Piri Piri with a new avenue to engage customers and serve them at various events and locations. The strategic placement at Premium Outlets Montréal aims to capitalize on high foot traffic.
Piri Piri has not yet detailed plans for expanding the food truck concept to other sites. The current food truck will operate at the Mirabel outlet location.