Pixi Fragrance Collection Now Available at Target
Beauty brand Pixi has launched a new fragrance collection featuring three Eau de Parfum scents. The collection is available exclusively at the U.S. retailer Target.
Los Angeles, CA – July 27, 2026 – Beauty brand Pixi has introduced a new collection of three Eau de Parfum fragrances designed for personal wear and layering. The scents, PixiFig, PixiRose, and PixiMimosa, are available exclusively through the U.S. retailer Target and its online store.
Created by Petra Strand, founder of Pixi, the collection draws inspiration from personal memories and a passion for effortless beauty. Each fragrance is intended to be worn alone or combined with others to create a unique scent experience.
"I wanted these fragrances to feel uplifting, comforting and happy; the kind of scents you reach for every day because they become part of your mood, your memories and your ritual," said Petra Strand, Founder of Pixi. "The beauty of this collection is that you can wear each one your own way."
PixiFig is described as a fresh blend of citrus, fig leaves, and iris. PixiRose is a modern floral featuring rose, sweet lemon, lily, and jasmine. PixiMimosa is an airy, sunlit scent with green leaves, juicy pear, mimosa, and violet. Each perfume is accompanied by a matching HandHero hand lotion.
Pixi is globally recognized for its skincare products, and this fragrance collection extends the company's philosophy into scents. The collection is now available at Target stores nationwide, as well as on Target.com and PixiBeauty.com, with Target serving as Pixi's exclusive national retail partner for the launch.