Plainly Launches Plainly Flows Workflow Automation Platform
Plainly, a company specializing in video automation, has released its new Plainly Flows platform. The tool aims to automate repetitive tasks for creative teams, transferring resource creation to those who request them.
London-based Plainly has launched Plainly Flows, a new platform designed to automate workflows for creative teams. The company, already known for its Plainly Videos automation platform, aims with this new product to free creative professionals from repetitive, time-consuming tasks.
Plainly Flows allows creative teams to design and configure their production process once. Subsequently, the creation of resources can be transferred directly to the teams that need them. In practice, this means teams can create, for example, marketing materials or customer-specific videos without each request requiring manual work from a dedicated designer.
The platform's operational principle is based on defining workflows. Creative teams create templates, integrate AI-based generation steps, and define what data influences the final outcome. End-users input the necessary information through a simple interface, after which Plainly Flows automatically generates brand-compliant, high-quality resources.
During the platform's beta phase, customers have achieved significant benefits. One company used Plainly Flows to create personalized videos for their clients featuring the CEO's avatar. Their customer success team was able to produce 50-70 videos per month in just a few minutes each. Another client uses the platform to create event graphics in real-time via a phone.
Plainly Flows is now available at plainlyflows.com. The company's previous product, Plainly Videos, focuses on cloud-based video automation and utilizes the Adobe After Effects rendering engine.