PLAN-B NEO App Simplifies Electricity Market

PLAN-B NET ZERO has launched its new application, PLAN-B NEO, seeking to transform how consumers interact with their energy. The company aims to demystify the electricity market, making energy management as seamless as using other digital services like streaming platforms or banking apps.

The company states that the traditional model of electricity providers, characterized by infrequent and confusing bills, is outdated. The PLAN-B NEO app offers users real-time data on their energy consumption. It also allows them to adjust their advance payments, accumulate credits, and invite friends to the service. The objective is to build a platform that becomes more efficient and cost-effective with each user, partnership, and update.

"The energy transition will not be won by us all talking more about it. But by us stopping to make it complicated," said Bradley Mundt, Founder & CEO of PLAN-B NET ZERO. He highlights that the energy market has long been caught in a commodity trap, and the NEO app offers a solution to this issue.

The app also introduces "Power Units," which are digital usage models. Customers can purchase these units, for instance, paying 50 euros to receive 60 euros in electricity credits. These credits are automatically applied to reduce monthly electricity bills over a specified period, extending the electricity supply contract for that duration.