Play'n GO Expands to Land-Based Casinos with Genting

Gaming software provider Play'n GO has transitioned from digital to land-based casino operations, launching its market-leading games on physical casino floors for the first time. This significant expansion is made possible through a partnership with global casino operator Genting, coinciding with the company's 20th anniversary.

The new games are available on exclusive BOOM Slots cabinets developed for Genting's properties. The initial rollout includes 13 of Play'n GO's most recognized online slot titles, such as "Rich Wilde and the Book of Dead" and "Reactoonz." These games are now accessible at over 30 Genting casinos throughout the United Kingdom, including Genting Stratford in London.

This full-scale launch follows a successful trial period exceeding six months at Genting's Resorts World Casino in Birmingham. Play'n GO, which began by creating casino games for mobile phones before smartphones existed, now offers over 400 titles to operators in more than 35 regulated jurisdictions worldwide.

Johan Törnqvist, CEO and Co-Founder of Play'n GO, called the launch a historic day, emphasizing the company's vision to bring online casino content and features to physical casino floors globally. Genting is highlighted as a key partner in this venture.