POI Report Highlights AI and Planning Software in Retail Execution
The Promotion Optimization Institute (POI) has released its annual report evaluating enterprise planning and retail execution technologies for the consumer goods sector. The study emphasizes the growing role of AI and Agentic AI.
New York – The Promotion Optimization Institute (POI) today released its 2026 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama, an industry guide evaluating technologies and solution providers for consumer goods manufacturers and retailers.
The report indicates that 61% of manufacturers struggle with planned promotion execution, and 75% face constraints in retail execution capabilities. The 2026 edition analyzes 20 leading solution providers, awarding Best-in-Class distinctions across 35 functional areas including Holistic Enterprise Planning, Revenue Growth Management (RGM), Trade Promotion Management (TPMx), and Retail Execution.
Key findings highlight the impact of Generative AI and Agentic AI in improving decision velocity, efficiency, and profitable growth. "Consumer goods organizations are managing more economic pressure, commercial complexity, and interdependent decisions than ever before," stated Pam Brown, Partner and Chief Commercial Officer at POI. "The next era of commercial transformation is about decision velocity: making better decisions faster."
This year's panorama also expands to include commercial transformation partners and data & AI partners, offering a broader view of the ecosystem. The report provides insights into current capabilities, emerging trends, and independent decision-support intelligence to help organizations select solutions that align with their specific business challenges.