POI Summit to Gather Consumer Goods Leaders for 2027 Strategy Development

The Promotion Optimization Institute (POI) announced its 2026 Fall Hybrid Summit will take place November 11-13 in Dallas, Texas. The event is expected to convene more than 500 leaders from the consumer goods industry to share insights and shape commercial strategies for the upcoming year.

The summit aims to address key challenges within the consumer goods sector. According to POI's research, a significant portion of manufacturers face difficulties with promotion execution, retail execution capabilities, and pricing and trade management tools. Adoption of generative artificial intelligence also remains a challenge for many.

Key topics on the agenda include Revenue Growth Management (RGM), trade and media planning, advanced analytics, retail execution, omnichannel strategies, AI and generative AI, digital transformation, e-commerce, retail media, and total commercial investment optimization.

Attendees will have the opportunity to benchmark their performance against peers, exchange best practices, and network with industry leaders. The event will also feature retail perspectives, including a session with an ALDI Buying Director on translating CPG innovation into retail success.