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Pokémon Collecting Business Achieves Millions in Annual Sales

Nick Bruni transformed his childhood collecting hobby into a multi-million dollar annual business. He is now considering opening his first physical store.

8 July 2026
Pokémon Collecting Business Achieves Millions in Annual Sales

Nick Bruni has built a successful business centered on reselling Pokémon collectibles, generating millions in annual sales. His venture, "Old Skool Pokemon," owes its origins to his father's early eBay business in the 1990s.

Bruni's interest in e-commerce sparked when he assisted his father in selling coins on eBay during the platform's nascent years. While coin collecting itself didn't captivate him, he became intrigued by the act of selling and operating a business. During high school, Bruni rediscovered his own childhood Pokémon collection, marking the beginning of his entrepreneurial journey.

Upon graduating from college, Bruni decided to transition his part-time hobby into a full-time enterprise. By specializing in rare and valuable Pokémon cards and other memorabilia, he rapidly scaled the business into a profitable venture.

Currently, Bruni oversees a business that achieves millions in annual sales. The company is exploring its next major expansion, potentially with the opening of its first brick-and-mortar retail store.

Original source: entrepreneur.com