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Polaroid Announces New Pokémon-Themed Camera Collection

Polaroid has unveiled a new collection of cameras, instant film, and accessories featuring limited-edition Pokémon designs to celebrate the franchise's 30th anniversary. Preorders begin August 25th.

18 August 2026
Polaroid Announces New Pokémon-Themed Camera Collection

Polaroid has announced a new collection of cameras, instant film, and accessories featuring limited-edition designs to celebrate the 30th anniversary of Pokémon. The collection includes cameras, instant film, and accessories, all adorned with unique Pokémon aesthetics.

The instant film component features prints of various characters, including Pikachu and Snorlax, marking a more extensive collaboration than previous efforts, such as Fujifilm's Pokémon-themed product line from five years ago.

The entire collection will be available for preorder starting on August 25th in the US, Canada, and the UK through the Polaroid and Pokémon Center websites. A global release is slated for October 5th.

This launch combines Polaroid's instant photography heritage with the enduring popularity of the Pokémon brand, offering fans a nostalgic and collectible product.

Original source: theverge.com