Pomifera relaunches with new skincare oils and brand identity

Small-batch skincare brand Pomifera, a subsidiary of Shaklee, announced on July 31, 2026, from Miami, Florida, that it is relaunching with a new brand identity and introducing three new treatment oils. These new products are formulated with the company's proprietary Pomifera Oil.

The rebranding efforts include a new visual identity and a tagline emphasizing a shift from mass-market "Big Beauty" to a more focused approach: "Not Big Beauty. Just Better.". The company states the new oils are designed to address consumer demand for effective skincare solutions.

Pomifera Oil is highlighted as the core ingredient, with the company asserting its unique benefits for skin health. The emphasis on small-batch production is intended to ensure product quality and freshness.

The company has not yet provided details on how this strategic shift is expected to impact its competitive standing within the beauty industry.