Pontiflex Launches Self-Serve Mobile Signup Ad Platform

Pontiflex has introduced AdLeads, a self-service platform designed to allow businesses to create and manage mobile signup ad campaigns. The new platform is tailored for smartphones and tablets, including iPhone, iPad, and Android devices.

The core difference of AdLeads compared to existing ad models lies in its payment structure. Instead of paying for clicks or impressions, businesses are charged only when a user successfully completes a signup through the ad. This model aims to address challenges in mobile advertising where a significant portion of clicks are accidental.

The platform streamlines the process, enabling businesses to create an account, define geo-targeting, set up ad groups, and design ad creatives in minutes. Pontiflex reports that over 300 businesses and agencies have adopted the platform during its beta phase.

"AdLeads combines cutting-edge mobile technology with the efficiency of a performance-pricing model," said Zephrin Lasker, CEO and Co-founder of Pontiflex. "This is a natural and powerful combination for businesses that want to find new customers."

The service offers tools for ad creation, targeting, and data collection, such as name, email, and phone number. All data collection is on a 100 percent opt-in basis. Pontiflex operates globally, with its ad platforms delivering over one billion impressions monthly.