Popl and Apollo.io Partner for In-Person Event Data Enrichment
AI-powered Popl and Apollo.io deepen their collaboration to enhance data capture and enrichment for in-person interactions, aiming for over 97% coverage.
Popl, an AI-powered platform for in-person go-to-market strategies, has deepened its data collaboration with Apollo.io, a company with a large B2B data network.
The partnership establishes Apollo.io as a key data source for Popl's enrichment engine. This engine converts real-world interactions, such as scanned event badges, into complete, CRM-ready contact records.
The tie-up aims to improve the data captured from in-person events and sales intelligence. It seeks to provide over 97% data coverage on these interactions, bridging the gap between conversations and actionable sales opportunities.
"Apollo has built one of the most powerful B2B data networks in the market, and this agreement brings that strength directly into the event lead capture workflow," said Jason Alco, CEO and founder of Popl. "Together, we're helping customers turn in-person conversations into more complete, more accurate pipeline data in seconds."
Scott Singerman, VP Partnerships at Apollo.io, commented on Popl's capabilities. "Popl is AI-native, fast-moving, and obsessed with turning real-world moments into pipeline," Singerman said. "Putting Apollo's robust and fresh data behind their engine helps their customers act on every conversation in seconds."