Poppi Co-Founder Allison Ellsworth Launches New Drink Brand, Jetty
Poppi co-founder Allison Ellsworth is launching a new drink brand named Jetty. The brand is set to debut on November 9 and is expected to carve out its own market space.
Allison Ellsworth, co-founder of the prebiotic soda brand Poppi, has announced the launch of her second venture, Jetty. The new drink brand is scheduled to officially debut on November 9, with Ellsworth utilizing social media to build anticipation among consumers.
Ellsworth and her husband, Stephen, previously sold Poppi to PepsiCo in 2025 for a reported $1.95 billion, a significant transaction within the functional beverage sector. In an Instagram video, Ellsworth confirmed the launch date for Jetty, describing the upcoming product as "something you need" and expressing eagerness to replicate her previous success in the beverage industry.
Ellsworth appears to be employing a strategy similar to the one that propelled Poppi's growth. She has been recognized for her skill in creating culturally resonant moments that engage audiences on social media platforms. "After disrupting a big industry, I’m here for it again," Ellsworth stated in her announcement.
While specific details about Jetty's product line remain undisclosed, Ellsworth has indicated that the brand will not directly compete with Poppi. This suggests Jetty aims to establish a distinct identity and target audience within the competitive beverage market, leveraging Ellsworth's established brand-building acumen.