POPVIL Launches ColorSoft™ Activewear Collection
Swimwear-focused brand POPVIL introduces its ColorSoft™ collection, extending its signature bold color aesthetic into activewear and everyday apparel.
Shanghai – POPVIL, a women's apparel brand known for its bold color-blocking swimwear, has launched its ColorSoft™ activewear collection. The collection aims to translate the brand's signature color-led design language into apparel for movement and daily life.
POPVIL ranked among the top five swimwear brands by sales volume on the U.S. TikTok Shop during the 2026 season. Customer feedback indicated that consumers value not only the appearance of POPVIL products but also the comfort and confidence they provide. This insight has inspired the brand to extend its offerings beyond swimwear.
Customer research revealed that a significant portion of POPVIL's swimwear buyers engage in regular exercise. The ColorSoft™ collection is designed to merge function with personality, featuring contrast binding, color blocking, and flattering silhouettes. The brand emphasizes that activewear should not compromise style for performance.
"ColorSoft™ is a natural extension of what our customers already value about POPVIL: color, comfort, and confidence," said Marketing Director Jane Go. "We developed the collection around how women actually move."