Porsche deliveries fall 16% in first half, China sales drop nearly one-third

Porsche delivered 122,306 vehicles globally in the first half of 2026, marking a 16% decline compared to the same period last year.

The decrease was attributed to challenging conditions in the Chinese market and the expiration of U.S. electric vehicle tax credits. Specifically, sales in China plummeted by nearly a third from a year earlier. Porsche stated that it continues to focus on a value-over-volume sales strategy.

In North America, Porsche's largest sales region, deliveries fell by 13% in the first half. Deliveries in Europe, excluding Germany, also saw a decline of 14%.

"We are below last year's level, but the result is in line with our expectations," said Matthias Becker, Porsche's Board Member for Sales and Marketing.