Poster The City Launches Magnet Posting Service Across Canada
Poster The City has introduced Magnet Posting, a guerrilla marketing solution using 4" x 6" removable magnets on metal surfaces nationwide. The service aims to increase street-level visibility and social media engagement for brands.
Poster The City, a Canadian pioneer in street-level advertising, has launched Magnet Posting, a new guerrilla marketing format designed to leverage urban metal surfaces for advertising.
The service utilizes professionally designed 4" x 6" removable magnets, strategically placed in high-traffic locations. This approach aims to generate street-level visibility, encourage social media sharing, and create memorable brand impressions, expanding on traditional poster campaigns.
Magnet Posting is presented as a fresh, cost-effective method for brands, agencies, and event promoters to capture attention in busy urban environments. It offers a tactile advertising experience intended to spark curiosity and conversation, differentiating itself from conventional outdoor advertising.
Campaigns can be deployed across various urban settings, including entertainment districts, financial centers, and transit routes. Poster The City, operating since 2001, views this as an evolution in its offering of alternative outdoor media to help brands break through advertising clutter.