PowerUp Money secures $10 million in funding to scale AI wealth management
Bengaluru-based wealthtech firm PowerUp Money has raised $10 million to accelerate its transition into a full-stack digital wealth advisory platform.
PowerUp Money, a fintech startup based in Bengaluru, has closed a $10 million funding round led by Flourish Ventures. Existing investors, including Peak XV Partners, Accel, and Blume Ventures, participated in the round. The capital injection is earmarked for the development of AI-driven financial planning tools and the expansion of the firm’s managed advisory services.
The startup plans to leverage artificial intelligence to automate personalized financial planning and portfolio guidance. By integrating an AI coach into its interface, PowerUp Money intends to lower the costs of professional wealth management services for individual Indian investors.
Since its launch in 2025, the platform has grown to track mutual fund portfolios exceeding ₹2.5 Lakh Cr for approximately 1.5 million users. The company is now diversifying its revenue stream beyond mutual fund advisory by scaling its 'Infinite' managed wealth service, which currently oversees ₹500 Cr in assets under management. CEO Prateek Jindal stated that the platform aims to synthesize digital advisory and personal financial planning into a unified service model.
With the fresh capital, the firm is preparing to broaden its product portfolio and customer reach. The company’s trajectory indicates a shift toward a more comprehensive financial planning model, moving away from its origins as a mutual fund tracking tool.