PR Newswire Amplify Marks One Year of AI-Powered PR Platform
PR Newswire's AI-driven Amplify platform has completed its first year, unifying campaign planning, content creation, and distribution into a single solution.
PR Newswire is celebrating the one-year anniversary of Amplify, its AI-powered client platform. Launched in September 2025, Amplify was designed to unify fragmented workflows for PR, marketing, and communications teams. The platform integrates campaign planning, content creation, global distribution, and performance reporting within a single, secure environment.
Over its first year, thousands of users have leveraged Amplify to develop data-driven campaigns and reach audiences worldwide. The platform's AI tools have also been instrumental in transforming press releases into multichannel content, such as blog posts and short videos.
Amplify received the 2026 MarTech Breakthrough Award for 'AEO Platform of the Year,' recognizing its ability to enhance visibility in the era of AI search. PR Newswire has focused on keeping its clients at the forefront of AI discussions, aiming to secure more mentions and citations for brands within AI tools.
Development has continued post-launch, with new features including multilingual content support, enhanced pre-publication content evaluation, brand alignment for AI recommendations, and competitor analysis. Improved campaign planning and AI visibility analysis have also been added to the platform.