Pragmatic Institute Expands Workshops for Product Managers and Marketers

Pragmatic Institute is broadening its live workshop offerings with the introduction of "Pragmatic Pop-Up Workshops," a new series led by guest practitioners, alongside five new AI Workshops. These sessions are designed to help product managers and marketers address their specific product challenges and produce immediately applicable outcomes.

The AI Workshops focus on applying artificial intelligence to core product management and marketing functions, including product discovery, requirements gathering, competitive analysis, buyer persona development, and pricing strategies. The Pop-Up Workshops feature external industry experts sharing firsthand experience and insights on emerging topics through hands-on exercises.

"AI makes it easier than ever to build products, which makes knowing what to build and why more important than ever," stated Danielle Chircop, CEO of Pragmatic Institute. "We are evolving how product professionals learn, with hands-on experiences that translate emerging practices into better decisions and real-world results."

The new workshops are part of Pragmatic's ongoing strategy to move beyond foundational training into practical, continuous skill development for product professionals and teams. The AI Workshops are tool-agnostic, allowing participants to use their preferred AI assistants during the sessions.