Predictable Regulations Crucial for Driving Progress
Metsä Group highlights that ambitious regulation requires clarity and predictability to accelerate circularity and the de-fossilisation of materials.

Metsä Group emphasizes that even ambitious regulatory frameworks require clear and predictable rules to effectively drive progress. The company points out that the specifics of upcoming regulations, such as the EU's Packaging and Packaging Waste Regulation (PPWR), are critical for a smooth transition. Details on recyclability criteria and other technical requirements are essential for practical implementation.
Tytti Peltonen, Vice President of Corporate Affairs at Metsä Group, noted that regulatory uncertainty risks undermining the goals of circularity. She cited the EU Deforestation Regulation (EUDR) simplification proposal as an example, which has created significant uncertainty for companies that have already invested in compliance. Changes to the PPWR would reduce predictability and create legal uncertainty.
Fiber-based packaging presents a viable alternative to plastics, and the PPWR regulation could offer growth opportunities for this sector. Metsä Board is actively collaborating through the 4evergreen alliance to enhance the recyclability of fiber-based packaging.
Recent Eurostat data shows fiber-based packaging leading Europe's circular economy with an 87% recycling rate in 2023. Metsä Board remains committed to its sustainability agenda, viewing new regulations as an opportunity to accelerate the transition to circular packaging made from renewable resources.