Premier Inn Exceeds 600,000 Euro Donation Milestone for Children's Charity in Germany

Premier Inn, Germany's fastest-growing hotel chain, has reached a significant milestone in its corporate social responsibility efforts. Since launching its partnership with the children's charity Children for a Better World (CHILDREN) in September 2021, the company has raised over 600,000 euros.

The substantial donation amount directly aids in the fight against child poverty in Germany. Children for a Better World utilizes these funds to support meal programs for disadvantaged children, providing a warm meal daily. Additionally, the donations finance educational activities designed to equip children with essential life skills and contribute to a fund assisting partner organizations in managing the long-term impacts of the pandemic.

Khadija Brémont, Director of M&A and CSR for Premier Inn Germany, expressed satisfaction with the collaboration. "We are very pleased to be able to make a substantial contribution to combating child poverty in Germany together with Children for a Better World," Brémont stated. She noted that Premier Inn's ongoing expansion in Germany presents further opportunities to support CHILDREN and its network of over 70 local partners.

The fundraising achievement coincides with the opening of Premier Inn's 50th hotel in Germany, highlighting the company's dual commitment to business growth and meaningful social impact.