Premier Inn Expands City Centre Hotel Network

Premier Inn has expanded its "hub by Premier Inn" offering by opening multiple new locations in central London and Edinburgh. The hotel group now operates 15 hub hotels across the two cities, following the launch of its first property in Covent Garden in 2014.

These hub hotels are designed to maximize space and functionality, offering smaller, efficiently designed rooms equipped with modern amenities such as touchscreen controls for lighting and temperature, premium beds, and dedicated workspace areas. Their locations are strategically chosen for proximity to business districts and major transport links, catering to the needs of business travellers.

The hotels also provide food and beverage options to complement guests' stays. Some feature a ProvenDough Deli + Bar serving breakfast items and snacks, while others include Lounge Café Bars designed for informal meetings and relaxation. Recent openings include a hotel on Berwick Street in London Soho, with further expansion planned in Shoreditch.

The expansion continues with the recent opening of the hub by Premier Inn London Soho (Berwick Street) and an upcoming hotel on Quaker Street in Shoreditch. The Shoreditch development is located within a converted Victorian stable block, preserving the building's historic facade, and is situated near key transport hubs and local attractions.