Premier Inn Opens First Hub Hotel in London's Soho

Premier Inn has opened a new hub by Premier Inn hotel on Berwick Street in London's Soho. The opening is being celebrated with the creation of two themed rooms named after the Gallagher brothers, Liam and Noel, from the British band Oasis.

The hotel is situated in an area known for its creative industries and record shops, and is located near the spot where the cover for Oasis' 1995 album, "(What's The Story) Morning Glory," was famously shot. A competition was also held, offering a chance to win a free stay in these specially designed rooms.

Simon Ewins, Managing Director at hub by Premier Inn, stated: "We are excited to be launching our new hub by Premier Inn on the bustling streets of Soho. Berwick Street is famed for many things, none more so than the cover of Oasis’ ‘(What’s The Story) Morning Glory,’ and so we thought this would be great opportunity to create a nod to arguably one of the best bands in history."

The new hotel joins hub by Premier Inn's network of thirteen hotels across London and Edinburgh. Rooms are available from £45 per night, offering guests an opportunity for a city break in stylish accommodations in prime city locations.